THIS SH*T WON’T COME OFF
with Dr. Ruth

MAYBELLINE NEW YORK. 2022, Never Released.
We tapped into the social media convo around Super Stay Matte Ink lipstick being sex-proof. But that’s not the only thing we tapped (ba dum tsssssss) - we also tapped the most iconic NYC sex therapist, Dr. Ruth Westheimer, to be our star and read/react to each provocative SSMI review.

🌹 : Dr. Ruth (4ft ‘6) fell IN LOVE with our director Thom Kerr (6ft ‘6). She referred to him as ‘Tall Thom’ and didn’t let him leaver her side. It was amazing
📌 : Unfinished film, never released. Although fabulously funny, we had to walk away from this social campaign bc…. well… it terrified legal.